When I was a teenager I started getting interested in alternative fashions, and because of that I started hanging out with people who wore them, but they'd often act really superior about how they dressed and come out with the phrase "wear what you like" but then they'd also be really judgemental of people who wore mainstream fashions.
I grew up in Gateshead, which is just over the River Tyne from Newcastle, so the mainstream at the time didn't look much different from what people wear on Geordie Shore (see above), just back in the late 90's and early 2000's the average "charva" (which then became "charv" before eventually developing into "chav") wore a lot of sportswear, Kappa, Von Dutch, Burberry, except that there was (and still is) a high amount of unemployment in the north so people would buy weird knock off brands instead so it would often be "Slappa", "Von Bitch" and "Blueberry" instead, the girls wore a lot of fake tan and had massive fringes that were dyed a totally different colour to the rest of their hair, and back then the guys wouldn't touch fake tan if their life depended on it (seriously, I never saw an orange guy in Newcastle until Geordie Shore started airing, then suddenly they were everywhere), and often had a random bleach splodge on the top of their head, or a haircut called "the mushroom" which basically meant their mam couldn't afford to get them a haircut this month so she whack a bowl over their head and trimmed around it with the kitchen scissors before getting a bit creative with their dad's electric shaver at the bottom. Anyway as soon as I was allowed to pick my own clothes I went a bit more alt, bless us we called it goth but really it was a miss-match of goth, emo, punk and whatever we could get our hands on that didn't look like something the charvs would wear.
There was rivalry between the two style tribes, with the charvas not understanding why we wouldn't dress like normal people, and us not understanding why people would all want to dress the same, and people botch at each other in the streets, but quite often the alt types would call out the charvas with no prior provocation, an yeah I took part in that , but I grew up and learned how hypocritical it is.
The trouble is people who never grow out for that, and never seem to learn that if you're allowed to wear things you like, then other people are to, if you're allowed to to slap on the corpse paint then they're allowed to be orange, taking offence at someone's fake tan when you're in shironuri is incredibly hypocritical.
And it doesn't just happen between different style tribes, I see it happen a lot within scenes now, some (not all) older goths hating on younger goths and trying to impose ridiculous "you have to dress exactly like this, or we'll judge you" rules on them, cybers and victorian goths not getting along, people completely rejecting pastel goths and it's all just really stupid, and one of the reasons I stopped going to Whitby Goth Weekend.